BATTLE CREEK, Mich., Jan. 25, 2019 /PRNewswire/
-- According to a recent Kellogg's survey conducted online by The Harris Poll, a majority of Americans say physical fitness
is one of the most important factors for overall wellness (63%), compared to only 38% who say the same about digestive wellness.
So in their new campaign for HI! Happy Inside cereal, launching today, Kellogg's is working with actress, New York Times bestselling author, and host of E!'s Busy Tonight, Busy Philipps to challenge Americans
to take a #GutCheck and question whether they are supporting their digestive wellness. With prebiotics, probiotics and fiber, HI!
Happy Inside is a new cereal that helps support gut health.
"As someone who considers myself healthy by prioritizing fitness and following wellness trends, I'm so excited to partner with
HI! Happy Inside, to remind people that being happy outside starts within," said Philipps. "HI! Happy Inside provides me with a
tasty, convenient way to focus on my gut health, which has such an important role in my overall health."
The "Gut Check" campaign will be encouraging people to take a #GutCheck and see how real food like HI! Happy Inside can
help support one of 2019's biggest trends, digestive wellness. People located in NYC can also experience the launch through a
pop-up gym at Kellogg's NYC on January 26 from 8-12pm to be one of the first consumers to get
a free "Gut Check" trial of the product themselves.
About HI! Happy Inside
HI! Happy Inside was developed at WK Kellogg Institute for Food & Nutrition Research, a global community of food
researchers, designers, and makers at Kellogg Company. Inspired by the legacy and values of its founder, WK Kellogg, the Kellogg
Company has pioneered products that help support digestive wellness. Today more science exists to show that microbiome health is
an important element for overall wellness.
HI! Happy Inside is a digestive wellness brand delivering prebiotics, probiotics and fiber all in one cereal. The powerful
3-in-1 combination makes HI! Happy Inside a great option to support digestive wellness and a good start to your day, every
day.
- Prebiotics: like chicory root fiber, feed certain good bacteria in your microbiome. HI! Happy Inside has 2.5 grams of
prebiotics.
- Probiotics: live microorganisms that can provide health benefits. They are often called good or friendly bacteria. HI!
Happy Inside delivers 1 billion CFU live probiotics.
- Fiber: your body can't break down fibers, but they help support digestive wellness and microflora diversity. HI! Happy
Inside contains 8-9g of fiber depending on variety1.
Our Delicious Cereal
New HI! Happy Inside is a tasty way to help support gut health through real foods that includes:
- Premium, Real Ingredients: Features a delicious blend of wholesome fruit, yogurty pieces, and is made with 100%
whole grain that stays crunchy in milk.
- Coming in Three Flavors: Available in three flavors, all naturally flavored with other natural flavors, Simply
Strawberry, Bold Blueberry, and Coconut Crunch, supporting digestive wellness has never tasted so great.
Where to Find HI! Happy Inside
HI! Happy Inside is available in food, drug, mass and ecommerce in the following ways:
- 34.5 oz resealable bags for the suggested retail price (SRP) of $12.99
- 6 count cups sold as a pack with SRP $13.99
- 10 oz resealable bags with SRP of $4.99
- Individual cups for the SRP of $1.99
Take a gut check and see how real food like HI! Happy Inside can help support digestive wellness. Visit www.gethappyinside.com for more information and join the conversation on social media by tagging or
engaging with @gethappyinside on Instagram, Twitter, and Facebook.
Survey Methodology:
This survey was conducted online within the United States by The Harris Poll on behalf
of Kellogg from January 7-9, 2019 among 2,041 U.S. adults ages 18 and older. This
online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables and subgroup sample sizes, please contact Kathy Steinberg at
kathy.steinberg@harrisinsights.com.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our
beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn
Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were
approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg
brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion
Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
1HI! Happy Inside contains 4-8 g total fat per serving. See nutrition information for saturated fat content.
Media Hotline
Kellogg Company
269-961-3799
Media.hotline@kellogg.com
Scott Slattery
360i
212.261.4240
Scott.Slattery@360i.com
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