Game Day is About to Get NUTS – MR. PEANUT, Alex Rodriguez and Charlie Sheen Make Super Bowl Debut Together
in Wild PLANTERS Ad
MR. PEANUT Has Everyone’s Back, Especially When They Need a Snack
Today, PLANTERS, one of America’s biggest snacking brands, unveiled a high-energy Super Bowl ad starring MR. PEANUT and not one,
but two of his legendary friends – baseball great Alex Rodriguez and award-winning actor Charlie Sheen.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190129005698/en/
In the PLANTERS Super Bowl ad, MR. PEANUT takes fans on a wild ride in the PLANTERS NUTmobile (Photo: Business
Wire)
In the PLANTERS Super Bowl ad, MR. PEANUT takes fans on a wild ride in the PLANTERS NUTmobile, stopping at nothing to save
Rodriguez from snacking on boring, disappointing kale chips. At the last second, he saves the day with crunchy, crave-worthy
PLANTERS Deluxe Mixed Nuts, proving that he’s always got his fans’ backs in crunch time.
Turning up the energy – and the volume – MR. PEANUT’s nutty new spot also features a cameo by actor Charlie Sheen, along with
MR. PEANUT’s favorite song, “Kickstart My Heart” by Motley Crue.
Fans can watch the 30-second ad
here to see how MR. PEANUT comes through with a satisfying salty snack, especially in crunch time. The commercial will air
during the second quarter of Super Bowl LIII on CBS. Fans also can check out a 45-second, uncut version of the ad
here.
“Some may think it's nuts for me to be in this amazing ad with MR. PEANUT,” said
Sheen. “Having been described as salty over the years, I’m genuinely thrilled to be in the
mix!”
“As a 103-year-old nut, MR. PEANUT has plenty of wisdom and life experience to help out his fans when they need him most,” said
Luke Cole, Director of Marketing, Snacks & Desserts at Kraft Heinz. “We hope fans of all ages will find something to love about
MR. PEANUT’s Super Bowl debut.”
In addition to appearing in his first Super Bowl ad, MR. PEANUT will give away epic prizes during pivotal crunch time moments in
the game. Follow @MrPeanut on Twitter for a chance to win amazing prizes - everything from signed Rodriguez memorabilia, to an
oversized solid gold peanut, to having MR. PEANUT as your personal chauffeur in the NUTmobile for a week.
For more information, visit
Planters.com and follow MR. PEANUT on Twitter
@MrPeanut.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and beverage companies in the world. A globally trusted
producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions,
whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri
Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and
Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more
information, visit
www.kraftheinzcompany.com.
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Lynne Galia
Kraft Heinz
847-646-4396
lynne.galia@kraftheinz.com
Taylor Higgins
Olson Engage
312-577-1773
taylor.higgins@olson.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20190129005698/en/