ST. LOUIS, March 12, 2019 /PRNewswire/ -- Energizer
Holdings, Inc. (NYSE: ENR) recently introduced new branding for industry-leading auto care appearance brands, Eagle One® and Lexol®, including new logos, color, packaging, taglines and more. Additionally, its auto fragrance
brand, Refresh Your Car!®, launched the Essentials Collection™, a brand new essential-oils-based product
line. These products are now available in select retailers nationwide.
"Auto enthusiasts around the country have come to expect high-quality products and the latest innovations from our classic
auto appearance and fragrance brands," said Lori Shambro, Vice President of Global Marketing for
Energizer Holdings, Inc. "Through in-depth market research, we've created new branding and product offerings that align with what
our consumers are looking for, while maintaining the proven formulas that they have come to know and trust."
Eagle One®
The extensive line of Eagle One® car care products will now feature a sleek, modern and pro-inspired
look and feel, while still delivering the same epic results for consumers. With easy-to-follow instructions and pro tips on the
back of every product, it's now even simpler for people to achieve that clean, professional look they want for their car.
Lexol®
Lexol® products have been trusted by car owners for over 85 years, helping them preserve, prolong and
protect their finished leather investments. The new branding features a refined look but keeps the same trusted formula people
depend on. Each bottle includes a new, easy-to-use cap that controls the release of the right amount of product to confidently
care for any leather care need.
Refresh Your Car!® Essentials Collection™
Building on the latest scent trends, the new Refresh Your Car!® Essentials Collection™ features three new,
innovative fragrances that come in four different product formats. The three fragrances, inspired by essential oils, include:
- Stress Free Lavender – The sweet smell of lavender blends perfectly with hints of cedar, eucalyptus and sun-kissed blossoms
to create a calming and relaxing atmosphere.
- Invigorating Grapefruit – Distinct citrus fragrance comes through clear, while fresh herb and melon smells offer a subtle
twist that will keep you feeling invigorated throughout the day.
- Rejuvenating Ocean Breeze – The smell of crisp, clean ocean air, coupled with the alluring scents of citrus and flowers
makes this soul-rejuvenating fragrance a great option for everyday use.
All three scents are available as Mini Diffusers, Vent Sticks, Serene Shaped Paper and Gel Jars.
Learn more about the new branding, product lines and all the company's auto-related products by visiting www.energizerholdings.com.
About Energizer Holdings, Inc.
Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, MO, is one of the world's largest manufacturers of
primary batteries and portable lighting products and is anchored by its globally recognized brands Energizer®,
Eveready®, Rayovac® and Varta®. Energizer is also a leading designer and marketer of
automotive performance, fragrance and appearance products from recognized brands such as Armor All®,
STP® and A/C Pro®, Refresh Your Car!®, California Scents®, Driven®,
Bahama & Co.®, LEXOL®, Eagle One®, Nu Finish®, Scratch Doctor®.
As a global branded distributor of consumer products, our mission is to lead the charge to deliver value to our customers and
consumers better than anyone else.
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SOURCE Energizer Holdings, Inc.