A new digital phenomenon is taking over the world…
With two multi-billion-dollar industries converging to form what could be the hottest investment sector of the decade.
A sector that is already revolutionizing both sports and video gaming, and one that you likely know nothing about.
Esports is already minting its first millionaires, with 16-year-old Kyle "Bugha" Giersdorf winning $3 million at the Fortnite World Cup.
But in an industry where a single Call of Duty franchise can sell for as much as $60 million, and a gaming streamer can make $500,000 per month, Giersdorf’s winnings are just the tip of the iceberg.
According to Darren Cox, CEO of Millennial Esports (TSXV:GAME, OTCMKTS:MLLLF), “This space is at the intersection of a $140 billion gaming industry and a $640 billion sports industry. From a purely financial perspective, we have barely touched 0.001% of the potential here.”
And everywhere you look, it seems Cox’s words are ringing true. Comcast has recently invested in a $50-million esports arena, Ferrari has signed up to the Formula 1 Esports series, and Twitch has just completed a $90 million streaming deal to broadcast the Overwatch World Cup.
Esports is fast becoming the most exciting investment sector around the globe.
And as Millennial Esports (TSXV:GAME, OTCMKTS:MLLLF) is looking to lead the charge, here are 5 reasons investors should pay attention.
#1 The Key to Monetizing this Revolution
A revolution is underway in the esports space, and Millennial has found itself holding the key to its monetization.
By next year, tech consulting firm Activate forecasts that esports will make up 10% of all sports viewing in North America.
By 2021, the 84 million viewers in this space will make it the second largest sport in the U.S., with only the NFL attracting more daily viewers.
But, unlike the NFL, it won’t be traditional media giants that hold the rights to these esports events. Instead, viewers will be watching their favorite players and teams across a variety of streaming platforms or live at brand new state-of-the-art stadiums.
And that’s where Millennial Esports (TSXV:GAME, OTCMKTS:MLLLF) comes into play.
It has identified where all of the profits in this booming sector are coming from and made itself an industry leader in all of them.
Millennial Esports is the industry’s one stop shop for branding, media rights, advertising, sponsorship, big data and game development.
It isn’t just going to benefit from this once-in-a-decade industry revolution – it is seeking to drive it.
#2 The Most Valuable Resource on Earth
Now there are few industries in the world less sexy than data, but having become of the most valuable resources on earth, investors would be naïve to ignore it.
The nearly $200-billion Big Data industry is the massively lucrative difference between esports and the traditional sporting industry.
In esports companies are able to harness data from millions of players and viewers and turn it into premium information that can help to do everything from sell merchandise to develop games and predict trends in the space.
And here’s the incredible part.
There is currently only one company on earth that is monitoring and collecting all of this data across the biggest streaming and gaming platforms.
That companies name is Stream Hatchet and it was recently acquired by none other than Millennial Esports (TSXV:GAME, OTCMKTS:MLLLF). An acquisition that could make Millennial the “Nielsen of Gaming”.
The way to make money in this industry is to know what gamers are doing, how many hours they’re doing it for, what’s influencing them and what they want more of. Now the one company in the space most equipped to do that is Millennial Esports.
And it isn’t only hitching a ride on the next generation of revenue stream …
Companies are actually buying their own data back from Millennial. So that’s double the upside.
All of the biggest companies in the space including YouTube, Facebook, Twitch, Steam and Microsoft need this data. But there is nowhere else they can get data to match the quality and value of the data Millennial has.
Millennial has cornered what will likely become the most lucrative sector in esports. It is the gatekeeper to monetization and optimization in one of the world’s fastest growing industries. And it isn’t stopping there.
In its mission to dominate the entire vertical of esports, it has also become the leading brand in what it considers to be the biggest growth sector within this revolution: Racing.
#3 Dominating the Esport’s Racing Space
The automotive industry is worth $692 billion but it wasn’t until very recently that the car giants realized just how lucrative esports could be. And it was Millennial Esports ( TSXV:GAME, OTCMKTS:MLLLF) that led the way.
To enter the space, Millennial acquired Eden – a game developer responsible for developing the Formula One racing game, which already generates $18,000 per day.
It then went on to create one of the most iconic esports events in the category: World’s Fastest Gamer.
In its first season World’s Fastest Gamer, with a prize worth $1 million, became a global sensation. It was broadcast in 48 countries through 86 global broadcasters, including ESPN, CNBC and Fox Sports. The show, sponsored by McLaren F1, reached an estimated 400 million households.
In the meantime, Millennial has secured exclusive partnerships with Porsche and Nintendo. It also scooped up a 51% stake in the market-leading motorsport simulator manufacturer, Allinsports, which is partnered with Ferrari and was founded by a Formula One engineer.
And as if all of that wasn’t enough, season 2 of World’s Fastest Gamer is expected to reach nearly 57 million viewers this year and generate $15 million in media value alone.
When it comes to the fastest growing segment in esports, Millennial seems to be in pole position.
#4 The Godfather of Esports
For those investors unfamiliar with the space, esports businesses are generally run by young inexperienced gamers with very little business knowhow.
With Millennial Esports (TSXV:GAME, OTCMKTS:MLLLF), it is a very different story.
Millennial’s CEO Darren Cox has decades of experience across multiple industries. During his time as Chief Marketing Manager for Nissan he was managing over $2 billion in revenue. He was also responsible for Nissan’s global Motorsport effort winning accolades off track and several championships on it.
His influence during the genesis of esports in partnership with Sony earned him the moniker “The Godfather of Esports Racing.” And the marketing expertise that he developed decades ago at Nissan will help Millennial dominate this nascent industry.
What Millennial is doing straddles a series of multi-billion-dollar worlds, from sports to racing and game development to branding, advertising and big data.
Cox and his team have done it all.
They’ve landed F1 Ferrari driver Rubens Barrichello for Millennial, along with Indy 500 champion Juan Pablo Montoya as ambassadors for their brand.
They have turned gamers into professional racers at the GT Academy.
However you look at it, there is no management team like this anywhere in the esports space.
Millennial understands that this isn’t just about developing games, it’s about building an esports empire.
#5 Getting in on the Bottom Floor
Millennial (TSXV:GAME, OTCMKTS:MLLLF), with all of its experience and weapons in the space, is only a $10-million market cap company.
That is a $10 million company at the center of an e-sports industry that is projected to be worth $3 billion by 2022.
It’s also positioned itself as an invaluable part of the broader gaming industry that could be worth as much as $300 billion by 2025. An industry that is desperate for the data that only Millennial can provide.
It’s iconic racing competition “World’s Fastest Gamer” is becoming a Fortnite-style phenomenon, being streamed around the globe to 400 millions of viewers this year.
The sky truly is the limit for a company dominating every aspect of this budding industry, and for investors who get in early – there really is no knowing just how fast Millennial Esports will grow.
Other companies looking to win big in the video game boom:
Victory Square Technologies (OTCMKTS:VSQTF, CSE:VST) is a technology accelerator which uses Big Data and artificial intelligence to help companies create immersive games. Leveraging emerging technologies such as virtual reality and augmented reality, Victory Square has helped companies create new dimensions of fan engagement and entertainment.
Victory’s growing portfolio includes key players across a number of industries, including sports, gaming, artificial intelligence and even blockchain technology.
Brookfield Business Partners (NYSE:BBU, TSX:BBU.UN) is a top-notch business acquisition firm with a tremendous focus on success and the creation of shareholder value. The company’s experienced leadership has led to incredible deals over the years, including a profitable partnership with Great Canadian Gaming.
The partnership with Great Canadian Gaming allowed the pair to purchase an array of gaming assets in the Greater Toronto Area at price of C$170. Together, the two companies aim to improve the value of these assets as well as bolster the customer experience with new offerings and expansions of acquired properties.
Stars Group Inc (NASDAQ:TSG, TSX:TSGI) is a world leader in the online and mobile gaming industry. With a focus on maintaining high regulatory standards while simultaneously offering a wide range of products across multiple platforms, Stars has solidified its place among the gaming hierarchy.
In December, Stars Group secured a major partnership with the National Basketball Association in order to use data and league marks across their digital sports betting offerings.
Scott Kaufman-Ross , Head of Fantasy & Gaming, NBA explained, "This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars' global expertise to further optimize the fan experience.”
Rogers Communications Inc. (NYSE:RCI, TSX:RCI.B) is the biggest internet and cable provider in Canada with over 10 million subscribers across the country. While it is not necessarily a dominate force in content creation, it has set itself apart from its competitors with its growing customer base and advertising dominance.
Rogers is also a go-to internet provider for a large number of corporations dependent on reliable connections and high quality support.
Telus Corporation (NYSE:TU, TSX:T) is Canada’s second largest internet provider, serving over 8 million Canadians from coast to coast. Though it’s not producing its own content, it is carving out its own path in the industry thanks to its innovative approach to technology and investments across multiple sectors.
From healthcare to the Internet of Things and cloud technology, Telus is taking a stake in some of the world’s most important and fastest growing markets, making it a company worth noting.
By. Steven Pulver
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