One of a several initiatives to leverage the brand and loyal community, beyond meat subscriptions
TORONTO, April 12, 2022 /CNW/ - EMERGE Commerce Ltd. (TSXV: ECOM) ("EMERGE" or the "Company") a diversified, rapidly growing acquirer and operator of niche e-commerce brands, today announced that truLOCAL, a Canadian leader in premium meat subscriptions, has launched an online apparel store featuring truLOCAL-branded clothing for consumers looking to support the local movement, for food and beyond.
truLOCAL is pleased to launch branded merchandise such as hoodies, t-shirts, and hats with the truLOCAL logo available at their new online store.
"We have always used our clothing internally as a way to reward our fantastic staff, but the demand for our clothing has grown outside of our company in our community of like-minded customers," said Marc Lafleur, founder and CEO at truLOCAL. "Now people can show their love for both truLOCAL and the local food movement on their sleeve, literally."
truLOCAL has partnered with North Custom Apparel, located in Milton, Ontario, a company that prints and embroiders clothing from Canadian suppliers. truLOCAL merchandise is only available in the truLOCAL online store and will be initially launched only in Ontario. truLOCAL aims to expand its merchandise into British Columbia, Alberta, and Quebec in the future.
"truLOCAL has built a reputation for supporting all things local, even beyond the locally sourced premium meat that their members have become accustomed to," said Ghassan Halazon, founder and CEO of EMERGE, truLOCAL's parent company. "This new line of merchandise will strengthen and grow the relationship within that community, serve as free word of mouth advertising to new members, and is one of a number of initiatives we are working on to leverage the truLOCAL brand, beyond the existing D2C meat subscription model."
About EMERGE
EMERGE Commerce Ltd. (TSXV: ECOM) is a disciplined, diversified, rapidly growing acquirer and operator of profitable niche e-commerce brands. EMERGE's subscription and marketplace e-commerce properties provide their members with access to pet products, premium meat & groceries, outdoor gear, golf, and other curated experiences. Emerge's portfolio houses some of North America's most coveted online destinations including WholesalePet.com, truLOCAL.ca, BattlBox.com, UnderPar.com, JustGolfStuff.ca, CarnivoreClub.co, WagJag.com, and BeRightBack.ca. EMERGE was named one of the fastest-growing companies in Canada by the Startup 50, and the Globe and Mail's 2020 Canada's Top Growing Companies.
To learn more about EMERGE, visit https://www.emerge-brands.com/
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About truLOCAL
truLOCAL is the Canadian leader in direct-to-consumer (D2C) premium meat subscriptions and provides their customers with customizable boxes of locally sourced meat conveniently shipped directly to their door. truLOCAL is a subsidiary of EMERGE Commerce Ltd.
To learn more visit https://www.shoptrulocal.ca/
Follow truLOCAL:
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SOURCE EMERGE Commerce Ltd.
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