Reveals Voter Sentiment Amongst Candidates, Uncovers Suspicious Viewership Activity, and Indicates Top Streaming Creators & Channels
FRISCO, TX / ACCESSWIRE / October 31, 2024 / Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), who recently launched an AI-Powered Influencer Discovery Tool for connecting brands with creators, today published its Politics in Live Streaming Report just ahead of the upcoming U.S. election.
As young voters turn away from traditional media like television broadcasts, this report sheds light on how live streaming platforms have become critical spaces for political engagement, particularly among Gen Z and first-time voters eager to participate in real-time discussions.
"Live streaming has become a pivotal space for political discourse, changing the way audiences interact with current events in real time," says Eduard Montserrat, CEO of Stream Hatchet. "At Stream Hatchet, we're dedicated to delivering the insights that help our clients navigate this evolving landscape and harness the power of live content."
Amongst this ecosystem of live engagement, Stream Hatchet tracks insights across major platforms like Twitch, YouTube, Kick, AfreecaTV, and Facebook. The Politics in Live Streaming Report reveals an astounding 513% growth in political streaming activity, underscoring the shift towards interactive, digital entertainment. The report indicates major trends including viewership, who are the top political creators, what are the top streaming channels on YouTube, and what candidates receive the most positive or negative sentiment.
Additionally, when analyzing YouTube Live data for this report, Stream Hatchet, uncovered a suspicious amount of channels that either changed names or were deleted indicating the possible presence of "view botting," or sending bots to channels to falsely boost viewership.
Key Insights
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Platform Engagement Spike: Political viewership surged during major events like the Trump vs. Kamala Harris debate, which had 9.5 million peak viewers, illustrating that critical election moments are now experienced in real time by interactive audiences.
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Gen Z's Platform of Choice: Over 117 million hours of "Kamala" or "Harris" streams were watched on YouTube Live alone, compared to 203 million hours for "Trump" streams.
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Positive Chat Sentiment: Minnesota's Tim Walz held the highest chat sentiment score (2.47 positive-to-negative ratio), reflecting new ways voters are expressing approval or disapproval in live interactions.
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Suspicious Channel Activity: In Q3 2024, nearly 35% of political live-stream viewership on YouTube Live came from channels flagged for suspicious behavior-either deleted or changing names soon after streaming. This group of channels averaged 16,000 viewers per stream, contrasting sharply with the 800-viewer average of legitimate channels, suggesting potential "view botting" to artificially inflate numbers and manipulate viewership trends.
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Top Streams on YouTube:
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ABC News (5M): LIVE: ABC News Presidential Debate: Harris and Trump meet in Philadelphia
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CBS News (2.1M): Watch Live: Biden and Trump face off in the first 2024 presidential debate, hosted by CNN
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NBC News (2.1M): LIVE: Presidential Debate: Harris v. Trump Hosted by ABC News
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PBS Newshour (1.2M): WATCH LIVE: Harris and Trump debate - PBS News simulcast of ABC's 2024 Presidential Debate
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Top 10 Political Creators
Stream Hatchet's Politics in Live Streaming Report offers crucial and timely, unbiased insights from the next generation of voters who are choosing livestreams as a primary resource to access, discuss, and shape the political conversation.
To view the full report visit streamhatchet.com/reports/political-streaming-report-2024, or to connect with Stream Hatchet as a resource for data or insights, email info@streamhatchet.com.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
About Stream Hatchet
Stream Hatchet is the leading provider of data analytics for the live streaming industry. With a suite of services encompassing a user-friendly SaaS platform, custom reports, and strategic consulting, Stream Hatchet is a trusted guide for those navigating the dynamic landscape of live streaming. The company has up to 7 years of historical data with minute-level granularity from 20 platforms, Stream Hatchet provides stakeholders in the live streaming industry with powerful insights to drive innovation and growth. Stream Hatchet partners with a diverse clientele - from video game publishers and marketing agencies to esports organizers and teams - who rely on the company's cutting-edge data analytics to optimize their marketing strategies, secure lucrative sponsorships, enhance esports performance, and build successful tournaments.
For more information visit www.streamhatchet.com.
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
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