Laurentian Bank (LB) announces several executive appointments.
Sébastien Bélair has been appointed Executive Vice President and Chief Human Resources Officer. Sébastien previously spent 22 years at National Bank of Canada, where he most recently served as Senior Vice President, Retail Banking Operations, Strategy and Transformation.
His focus will be on building high-performing teams in an inclusive workplace where employees feel both inspired and proud to work.
Yves Denomme will join the Bank as Executive Vice President, Operations. Yves will oversee the Corporate Logistics and Operations teams.
Adam Swinemar has joined the Bank as the new Senior Vice President, Digital Banking. Swinemar will lead digital strategy across Personal and Commercial Banking, including day-to-day business operations of the digital channels, and will develop and oversee strategic digital initiatives to simplify and improve the customer experience. He and his team will also spearhead the Bank’s digital adoption initiatives.
Swinemar has more than 20 years of digital experience in telecommunications, e-business, and financial services and most recently served as Vice President, Digital and Customer Experience (Business) at Scotiabank.
“We are pleased to welcome three key new members to our leadership team. Each brings a wide range of experience in financial services, a track record of successful business transformation and a client-first mindset. We look forward to the fresh perspective and expertise they will bring to Laurentian Bank,” said Rania Llewellyn, President & CEO.
Swinemar and Bélair assumed their roles on February 1, 2021, while Denomme’s appointment is effective February 22.
Founded in 1846, Laurentian Bank Financial Group is a diversified financial services provider whose mission is to help its customers improve their financial health.