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KidSport & Saputo (TSX:SAP) sign multiyear partnership renewal

Brieanna McCutcheon , The Market Online
0 Comments| February 9, 2021

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KidSport™ signs a three-year partnership renewal with Saputo Inc. (SAP) to help get more children and youth off the sidelines and into the game.

Since partnering together in 2018, Saputo’s C$1.2M total contribution has helped to reduce financial barriers for families and enable close to 4000 children and youth to participate in organized sports in Canada.

Sandy Vassiadis, Vice President, Communications & Corporate Responsibility at Saputo speaks to the long-standing partnership.

“Since the onset of our partnership over three years ago, KidSport has truly exceeded our expectations as a passionate and engaged partner committed to improving the lives of children in need across Canada."

"Our goal is to help build healthier communities where we work, live, and play and KidSport certainly knows how to make positive change happen in an impactful, meaningful and lasting way,” added Vassiadis.

The commitment to help build better communities will also be evidenced through the launch of Saputo's Dairyland brand promoting the idea that every child deserves to play, to learn new skills, to make new friends, and most of all, to have fun.

“At KidSport, we believe in the benefits that sport brings to our children in their physical, social and emotional development,” says Jamie Ferguson, KidSport Canada Chairperson.

“We can’t do this on our own, and we are thrilled to continue our relationship with Saputo and their brand Dairyland to help make this goal a reality. Saputo has gone beyond, affirming that they believe in stronger, healthy communities. They are actively involved and investing in making that happen and for that, we are truly thankful," added Chairperson.

Since its creation in 1993, KidSport has disbursed over C$84M and helped over 930,000 kids from coast to coast to coast receive grants and sport introduction programming.

Saputo produces, markets, and distributes a wide array of dairy products of the utmost quality, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products, and dairy ingredients.

Saputo (SAP) is down 0.64 per cent and is trading at C$37.40 at 3:03 pm EST.



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