Feel Foods Ltd. (FEEL) debuted its Vegan Food Truck at Rocky Point Park in Port Moody, BC on Sunday, October 3, 2021.
The Feel Foods Truck provided its first direct-to-consumer engagement and received positive feedback, both in-person and online for its Plant-based meat products.
Future Feel Foods Truck events and locations will be announced on its social media channels prior to each event.
In preparation for retail rollout into Western Canada, Feel Foods is completing the design of its retail consumer packaging for grocery and specialty stores as well as direct from its e-commerce website to launch shortly.
Feel Foods has also applied for "Buy BC" certification that assists in increasing sales in local BC markets and is an effective way to communicate to consumers that a product is produced locally. Buy BC provides a trusted symbol to retailers and consumers to look for and identify products that are made in BC.
"The Debut of our Feel Foods Truck was a great success and significantly increased its local presence. Feel Foods received positive feedback and numerous positive comments on our social media platforms," states Feel Foods CEO David Greenway.
"As the company continues to grow, both organically and by way of acquisitions into new verticals we plan to add new and innovative offerings to our plant-based lineup while expanding our logistical and direct to consumer presence for everybody looking to introduce a plant-based lifestyle without compromise," added Greenway.
The plant-based food market is expected to grow at a CAGR of 11.9 per cent from 2020 to 2027 to reach $74.2 billion by 2027. The growth of this market is mainly attributed to the factors such as increasing incidence of intolerance for animal protein, growing urbanization with new consumer aspirations, increasing vegan population, and significant venture investments in this sector.
FEEL is an agri-food holdings company focused on innovative products and technologies in the food services industry, including its wholly-owned BE Good plant-based foods line of plant-based chicken, pork and beef products as well as is currently investing in the research and development of keto-friendly plant-based candy products.
Feel Foods Ltd. (FEEL) is up 13.64 per cent, trading at C$0.25 at 9:48 am ET.