- Fobi (FOBI) has integrated Qples with email and marketing automation platform Klaviyo
- The integration grants Fobi access to Klaviyo’s over 265,000 customers, many of which are active in the CPG space
- CEO Rob Anson views the deal as a strategic growth opportunity
- Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement
- Fobi Stock (FOBI) is up by 4.92 per cent trading at $0.64 per share
Fobi (FOBI) has integrated Qples with email and marketing automation platform Klaviyo.
Qples is a coupon distribution platform designed for quick turnarounds, cost-effectiveness and goal optimization.
The integration provides Fobi with access to Klaviyo’s over 265,000 customers, including top CPG brands.
Klaviyo, in turn, will be able to collect additional first-party data from coupon distribution, potentially unlocking new revenue streams.
“Over the last six months, we have been inundated with numerous requests for a Klaviyo / Fobi integration,” stated Rob Anson, Fobi’s CEO. “The launch of the integration immensely expands our global network and gives us access to the Klaviyo customer base. Many of Klaviyo’s customers are CPG brands that are looking to grow their first-party data strategy and gain brand share through the use of coupons.”
Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement.