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Loblaws adds Else Nutrition (TSX:BABY) products nationwide

 Trevor Abes Trevor Abes , The Market Online
0 Comments| April 18, 2023

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  • Loblaws, Canada’s largest food retailer, has added Else (BABY) Toddler and Kids Shake SKUs in over 440 locations nationwide
  • The company expects significant customer growth as a result of this new high-profile partnership
  • Else Nutrition Holdings is developing clean and plant-based food and nutrition products for infants, toddlers, children and adults
  • Else Nutrition (BABY) opened with a gain of 5.88 per cent trading at $0.72 per share

Loblaws, Canada’s largest food retailer, has added Else (BABY) products in over 440 locations nationwide.

Products include Toddler and Kids Shake SKUs, which have been on shelves since March 2023.

The company expects significant customer growth as a result of this new high-profile partnership.

“This latest addition to our Canadian distribution is a significant and exciting step forward for the brand,” stated Hamutal Yitzhak, Else’s Co-Founder and CEO. “This collaboration enables Else to reach health-focused parents nationwide through Canada’s largest grocery institution, offering strong credibility and national access to our plant-based, clean-label solutions. Our aim is to become a household name in Canada, and we’re truly grateful to our partner for helping us to move this objective forward.”

Else Nutrition Holdings is developing clean and plant-based food and nutrition products for infants, toddlers, children and adults.

Else Nutrition (BABY) opened with a gain of 5.88 per cent trading at $0.72 per share.

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