- Else Nutrition (TSX:BABY) to launch its first whole-plant-based ready-to-drink Kids Nutritional Shakes in vanilla and chocolate
- The products will be revealed at the Canadian Health Food Association 2023 Conference in Toronto
- The shakes have 50 per cent less sugar than their competitors and contain whole-food ingredients
- Shares of Else Nutrition are down 1.32 per cent to C$0.38 as of 12:08 p.m. ET
Else Nutrition (TSX:BABY) is gearing up to launch its first whole-plant-based, ready-to-drink Kids Nutritional Shakes in chocolate and vanilla.
In a news release, the company said the products will be revealed at the Canada Health Food Association 2023 Conference in Toronto, which will take place from Sept. 23 to 24.
“We are elated to be introducing our Ready-To-Drink Kids Nutritional Shakes to the Canadian market at CHFA, in partnership with Gourmet Trading Co, our esteemed Canadian distribution partner,” Hamutal Yitzhak, CEO of Else Nutrition, said in a statement.
The upcoming launch of shakes comes following Else Nutrition’s success of its Baby Super Cereals, Toddler Formula and Kids Nutritional Shakes in more than 2,500 grocery, drug and independent grocery stores across Canada.
Else Nutrition said the shakes have 50 per cent less sugar than their competitors and contain whole-food ingredients.
The products will become fully available across Canada after the initial unveiling at the conference later this month.
Else Nutrition is a food and nutrition company focused on plant-based products for infants, toddlers, children and adults.
Shares of Else Nutrition are down 1.32 per cent to C$0.38 as of 12:08 p.m. ET.
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