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TSI Sports CEO pushes to capitalize on massive $50 billion amateur sports market

Stockhouse Editorial
1 Comment| June 5, 2015

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The following is a Stockhouse Q&A interview with TSI Sports CEO Mario Discepola.
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Amateur sport is a staple of health and fitness with millions of Americans taking advantage of local programs. This fast-growing trend will push administrators and organizers to the limit as they attempt to keep a reign on year-round activity, including seasonal play, tournaments and championships for an ever-increasing roster of participants.

What does TSI Sports offer in the way of scheduling solutions to administrators and organisers to help alleviate potentially massive logistical headaches?

TSI Sports provides a fully hosted online solution for administrators and organizers that protects against data loss which continues to plague many amateur sports associations. This combined with a comprehensive suite of products will ensure that once a player is registered in the system, a host of relevant functions such as team selection, stats maintenance and team scheduling are automatically performed while seamlessly integrating important data points like venue and referee availability. Even though designed to deal with the inherent challenges of seasonal play, the site is also set up to expertly manage tournament and championship events.

When parents are leaving the health, safety and training of their little athletes in the hands of veritable strangers, how does TSI Sports help ensure that administrators and organisers have the ability to provide constant referee support as well as knowledgeable and qualified coaching?

TSI Sports online solution allows administrators and organizers to keep track of referees’ and coaches’ qualification, educational references and training requirements helping ensure the league’s standards are maintained. Any coaches or referees who fail to maintain their certificates in good standing or have had their certificate revoked are flagged within the system and easily identified by those seeking to schedule their services. TSI Sports offers online training courses for coaches and referees to assist in what can a cumbersome task of keeping the many league officials up to date.

TSI Sports solutions have been in existence since 1995 and from that time, the company has developed a strong client base of 10,000 member teams and 400,000 users. What are some of the growth strategies TSI Sports is considering in the near-term?

TSI Sports has planned some exciting near-term strategies that include an innovative mobile app which allows teams to create an interactive mobile experience integrated with the TSI engine. This will give teams the ability to remotely maintain their TSI-hosted data including team stats and standings, allow them to push out interested party notifications, upload and share team photos, video and audio segments, all of this with social media integration. We plan to commence roll out of this product to a beta test group of 150 elite soccer teams on May 26, 2015 for a test period of three months. After which we intend to make the product available to our current client base of almost 10,000 teams. In conjunction with this, we will also be aggressively marketing the mobile app to the U.S. market. This isn’t the end of our planned rollouts, but for competitive reasons we’re going to keep the remaining announcements under our hat until the appropriate time.

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With 15% projected growth in Canada and 80% margins on subscription fees, TSI Sports has a strong financial position. How does the company plan to retain their monetary foundation pushing forward in terms of cash burn rate?

TSI Sports runs a tight ship when it comes to fiscal responsibility. On top of the many checks and balances we have in place to ensure an optimized cash burn, our mandate is to only roll out high-margin products and on the operational side, we will finance our near-term expansion internally and through a limited stock offering to reduce potential shareholder dilution.

What are the differentiators that separate TSI Sports from its competition in the online team management space?

Our competitive strengths within the sector include our comprehensive and complex product offering where many of our competitors are operating on minimal and/or simple product portfolio. We can also leverage our combined vast experience in providing services and products to leagues and clubs to become granular and offer those same robust solutions to teams and individual sports participants.

What qualities do the management team bring to the table that will enable TSI Sports to move forward and realize its corporate mandate?

Our management team has extensive experience in athletics and amateur sports organization administration. This, of course, is the reason we have been able which to design, develop and deploy the robust suite of solutions we currently offer, which solve the very fundamental needs of sports organizations. Also our track record speaks for itself as we have been operating an efficiently profitable enterprise for many years.

What are the major milestones that TSI Sports intends to hit over the next 24 months?

Well as stated before, we plan to complete and beta launch our mobile app on May 26, 2015 with a general roll out to our 10,000 team roster expected September 15, 2015. We also plan to initiate our U.S. marketing campaign on September 15, 2015. We look to be publicly listed in nine months with product launches expected in the UK on March 1, 2016 and Spain on June 1, 2016 to be followed by a product launch in Central and South America in September, 2016.

Considering that TSI Sports is still pre-IPO, what are the current exit strategies being considered by management and where do they see TSI Sports in five years?

We heavily believe in TSI Sports’ ability to create and maintain a major presence in the international marketplace. We will of course be publicly listed which will provide optimal liquidity to investors. We also see ourselves as a potential takeover target which could prove quite lucrative noting that Active Networks who hit revenues of $116.0 million and operating at a $6.0 million loss was snapped up in 2013 for US$1.05 billion by a private equity firm. In the end we are excited and see great opportunity to take our suite of products to the US and abroad, leveraging our already large client base to create a long-term stable investment option with true blue sky potential.

FULL DISCLOSURE: TSI Sports is a client of Stockhouse Publishing.


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