RE:RE:Company ExecutionThat quite literally becomes the issue. Yesterday I was reading a magazine that is focused on food and drink. By the time I got to the end of the magazine after seeing dozens and dozens of various "new" drinks they all started blurring into the same.
Being good and being early establishes position in respect to peoples choices.
If it's not good it will die quickly.
I was very much looking forward to the State B products but they are starting to look like all the 100's of others out there.