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Captor Capital Corp. C.CPTR

Captor Capital Corp. is a Canada-based investment firm focused on the cannabis sector. The Company's principal business activity is the retail sale of cannabis products. The Company has a retail license for selling of cannabis products in the state of California, United States. The Company's segments include Canada, United States, and Other. The Company provides recreational cannabis products to consumers, as well as other cannabis-based goods directly to California consumers through its retail locations and online and delivery networks. The Company has seven cannabis dispensaries, which operate under the proprietary name One Plant, located in Santa Cruz, Antioch, Salinas, Lompoc, Goleta, Atwater and Castroville (the Dispensaries). Supplementing the brick-and-mortar retail presence is the Company's direct to consumer delivery business, which also operates under the One Plant brand.


CSE:CPTR - Post by User

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Comment by WeedIsMyLifeon Jan 29, 2020 11:46am
173 Views
Post# 30614456

RE:RE:RE:RE:RE:Captor Capital: Scammers with NO FUTURE

RE:RE:RE:RE:RE:Captor Capital: Scammers with NO FUTURENo offense but I believe the type of uninformed "facts" you're posing are the very reason this industry has seen a cataclysmic collapse of stock valuations.

1) Weedmaps

Weedmaps reviews are 90% fake. In the case of Chai Castroville they are actually 98%+ fake. Let me give you some history. For the first 5+ years of Weedmaps, you could make a new account and make a review as many times per day as you wanted. Once this loophole was discovered, many stores, especially the more "aggressive" ones in Los Angeles, started paying foreigners on sites like fiverr.com to make reviews as fast as possible. The average score for most stores in California, who knew the trick, was literally 4.9.

Before Chai Castroville was bought by Captor it was owned by the Higher Level crew, based out of San Diego. That group knew the loophole, and pumped out thousands of reviews for Higher Level Castroville in just weeks back in probably 2016 or so. Check the history of the reviews if you don't believe. The fiverr/bots got smart, and they would start to ask the dispensary owners for the names of the budtenders, so that fake reviews would look real to the Weedmaps admins when they started to review them sometime in 2016-2017.

A simple analysis of Chai Santa Cruz's RECENT reviews for example, shows a paltry 3.47 average in the last 60 days...

2) Gross Margin

ALL dispensaries have around 50% Gross Margin. They use keystone markup to choose their prices, aka 100% markup. Gross Margin is a laughable measure of a company's performance in the cannabis space. It is easily manipulated by cultivators, it is basically a standard 15-20% for distributors, and it is a VERY standard 50% for dispensaries. In fact, look at MEDMEN'S Gross Margin, it is actually higher than Chai's, at 50%. NET MARGIN is what shows how well a company succeeds in this difficult space, and I don't see Captor flourishing there.

I feel there is a very intellectual, well-informed conversation to be had about the small cap cannabis stocks, but it must be rooted in research and context to truly aid investors. I am certainly more than open to having that conversation, and to also seeing the light on Captor's impending success if you see it as such, but using Weedmaps and Gross Margin to make the argument is weak at best.
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