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AR Marketing Course at Brock University in Canada, NEXCF ?

[JohnnyUtah44]

July 27......google for full article ......

Joachim Scholz, marketing professor and researcher specialized in augmented reality marketing, has recently joined Brock University to teach the innovative AR marketing course.

Future marketing specialists can start their career specializing in the latest technologies thanks to a new AR marketing course offered by Brock University in Canada. The St. Catherines (Ontario) university has recently enlisted professor Joachim Scholz, who spent the last six years researching and teaching augmented reality at California Polytechnic State University.

Why the Need for an AR Marketing Course?

For professor Scholz, there is a real need for this specific course in the academic field. So far, universities are teaching digital marketing with augmented reality as a small component of the overall curriculum. What he proposes to do at the Goodman School of Business at Brock University is to focus exclusively on AR techniques in marketing.

“Students will become marketing experts who are familiar with the types of AR experiences that resonate with customers, and they will gain first-hand experience in how to design an AR marketing initiative,” Scholz said in a press release sent to ARPost.

He further explained that many students and marketers confuse augmented reality with virtual reality. Thus, they need in-depth learning through the AR marketing course to understand the use cases and benefits of AR in business.

CALL HIM PAUL !!!!!

 

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