Tenet's Cubeler enters marketing deal with CPB Canada
2023-09-15 09:41 ET - News Release
Mr. Marc Pearson reports
TENET AND CERTIFIED PROFESSIONAL BOOKKEEPERS OF CANADA SIGN STRATEGIC ALLIANCE AGREEMENT
Tenet Fintech Group Inc.'s Cubeler Inc. subsidiary and Certified Professional Bookkeepers of Canada (CPB Canada) have entered into a strategic alliance agreement related to the marketing and promotion of the Cubeler business hub and CPB Canada's service offering.
"With this partnership, Cubeler will have the opportunity to work very closely with Certified Professional Bookkeepers of Canada and its membership base, which aligns perfectly with Cubeler's core target market," said Marc Pearson, vice-president, global channels and alliances, at Cubeler. "In return, CPB Canada and its members will benefit from the services that are available in the Cubeler business hub, which will give the association and its members greater visibility within the SME marketplace in Canada," added Mr. Pearson.
CPB Canada is a member-based association, a national certifying body, and the leading professional and career development organization for bookkeepers in Canada. Its mission is to create a diverse professional community that inspires excellence, builds meaningful connections, and fosters innovation and learning. CPB Canada has over 2,100 members who, as of the end of 2022, were collectively providing bookkeeping services to approximately 100,000 Canadian SMEs (small and mid-sized enterprises).
"CPB Canada is pleased to create a strategic alliance with Cubeler. In doing so, we enable our members to benefit themselves and assist their clients further via the support and access to the Cubeler business hub," said Rick Johal, chief executive officer, CPB Canada. "With our members being the financial conduit to Canada's SME marketplace, we recognize the importance of bookkeeping professionals who drive the effective use and automation of financial data for small and medium-sized businesses across Canada," added Mr. Johal.
The announcement of the collaboration between Cubeler and CPB Canada will be followed by the creation of a business plan to ensure the success of the strategic alliance agreement. As membership grows within the Cubeler business hub, Tenet plans to leverage the SME data collected on the platform to develop and commercialize business intelligence reports as well as data-driven and analytics products that the company is planning to offer through its Tenoris3 data science subsidiary.
Tenet is also pleased to announce Cubeler's participation in CPB Canada's IGNITE 2023 Conference in Toronto, Canada, from Sept. 19 to 22, 2023. The conference will bring together Canada's community of bookkeeping and accounting professionals, chartered professional accountants, chief financial officers, managers, and controllers along with a range of industry partners. It will offer peer networking, over 50 hours of professional development sessions, an expansive trade show and a range of social events.
"In addition to our new strategic alliance with CPB Canada, Cubeler's participation in the IGNITE 2023 conference will provide an opportunity to connect with CPB Canada's network and showcase the benefits of Cubeler business hub membership," added Mr. Pearson.
About Tenet Fintech Group Inc.
Tenet Fintech Group is the parent company of a group of innovative financial technology artificial intelligence (AI) companies. All references to Tenet in this news release, unless explicitly specified, include Tenet and all its subsidiaries. Tenet's subsidiaries provide various analytics and AI-based services to businesses and financial institutions through the Cubeler business hub, a global ecosystem where analytics and AI are used to create opportunities and facilitate business-to-business transactions among its members.