Laguna Blends, Inc. (CSE: LAG) (OTC: LAGBF) (LB6A.F) Now Has Laguna Blends, Inc. (CSE: LAG) (OTC: LAGBF) (LB6A.F) Now Has Skin in the Game
Now that Laguna Blends (CSE: LAG) (OTC: LAGBF) (FRANKFURT: LB6A.F) has signed a distribution agreement with ISO International, LLC to promote and distribute seven CannaCeuticals (“Canna”) cannabidiol (CBD) skin care products, the Canadian-based network marketing company is taking its winning ways into the billion dollar aesthetics industry. Canna is a Swiss brand of skincare products based on cosmeceutical-grade CBD. Under the deal, Laguna Blends will pay a one-time license fee of USD 100,000 and commit to purchasing USD 1.5 million worth of product at wholesale prices over the first two years of the agreement.
The company will harness the extensive reach of its affiliate-marketing network to market the Canna skincare line in the U.S., and, after regulatory approval is obtained, plans to market the line in Canada, Asia, Europe and Mexico.
Clinical trials conducted early last year on CBD7 serum, the active ingredient in the Canna skincare line, yielded positive results. The regenerative microencapsulated time-released therapy ‘blurs the appearance of fine lines and wrinkles in 7 – 14 days’ and ‘significantly improves the texture of skin’, the report, undertaken by BioScreen® Testing Services, Inc., concluded.
The product under test, one ounce Facial Serum CBD, ‘provided the following statistically significant improvements after 14 days of… use’. There was a ‘12.74% improvement in skin texture’; ‘80.95% of subjects demonstrated an improvement in skin texture’; there was a ‘7.40% improvement in the appearance of fine lines and wrinkles of the mouth area’; and ‘80.95% of subjects demonstrated an improvement in the appearance of fine lines and wrinkles of the mouth area’. These were encouraging outcomes, which have not gone unnoticed. The widely-circulated May 2016 issue of Elle Magazine, with Beyonc Knowles on the cover, featured CannaCeuticals CBD7 in its ‘Tips and Trends’ section.
The medical aesthetics market was estimated at $7.5 billion in 2015 by Markets and Markets (https://nnw.fm/9bzjH). Over the next five years, it is expected to grow at a CAGR of 10.8%, reaching $12.6 billion in 2020. The skincare market is even larger. At the launch of the distribution deal for the Canna line, Laguna’s CEO Stuart Gray observed:
“We are excited to announce the closing of this transaction, which firmly roots Laguna in the $121 billion global skin care industry. The pairing of our rapidly growing affiliate network with a revolutionary and clinically proven product line creates a powerful opportunity of growth and expansion.”
The Canna brand supplements Laguna Blends’ products based on the nutritional health benefits derived from hemp. Laguna Blends is a network marketing company, sometimes referred to as a multi-layer marketing company, which generates retail sales through independent affiliates. In April 2016, the company announced the commencement of beta testing for its Laguna World virtual 3D community with independent affiliates. Laguna World, an interactive platform, will enable affiliates to train, recruit and sell from home and so reduce unproductive hours spent on traveling. Laguna believes this innovative virtual world technology ‘is a game changer in the Direct Selling / Network Marketing Industry.’
Laguna’s flagship product is Caffe Protein Coffee which ‘is loaded in proteins: both whey and hemp.’ Another product is Pro369, which combines HempOmega®, hemp protein and ginseng and comes in four delicious flavors: Vanilla Caramel, Tropical Fruit, Mixed Berry and Chocolate Banana. Earlier this month, the company announced the renewal of the agreement retaining Emmanual Arceneaux, a player in the Canadian Football League, as a brand ambassador for Pro369.
For more information, visit www.lagunablends.com
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