etc...
If not comfortable emoting it / think it's not appropriate, then perhaps better just convey the facts by NR's -- since they are strong (by content) and will certainly IMHO be conveying important info in the close future (i.e., sales and other busienss and market development activities.). People tune-in for a story, not merely summary... Tech information definitely was appreciated. IMHO this SP action is a blip. The trend (and the underlying fundamentals) remain strong and IMO way more bullish then today's 'reaction'.