GREY:SXHHF - Post by User
Post by
CurlyMickon Jul 12, 2012 6:10pm
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Post# 20108738
Primed
Primed Actually I agree with you this time. The strategy changed a few years back, and maybe rightly so.
Or maybe not.
Licensing is a great idea if it means $. As a number of us have said for a long time, it's all about price point. With Skullcandy and the rest, we have an opportunity, but at a price point high enough to cover our ongoing fixed costs? Not yet. Then get into the variable costs...who do you think that will come out on top of that negotiation?
The retail or direct sales are much more profitable...and that's where most of Sonomax cash has gone.
I'm still a believer, but not with the direction they have moved to.