Will the demand last ?: the Transat testimony Some extract from the Transat's conference call. The answers are usually from Annick Gurard, CEO Once again, demand for leisure travel was robust. Together with firm pricing, these favorable market conditions produced a yield 29% above those of 2019. Demand has remained solid in the early stages of the fourth quarter. Booking velocity continues to mirror that of 2019, but at significantly higher prices. Yield is tracking at 26% above 2019 level.
Looking further ahead, early bookings for 2024 winter season suggest that consumer demand should remain healthy. Sales velocity is currently above that of winter 2023 with higher load factors on a comparable basis. More importantly, yield is about 7% higher than last year, which bodes well for the start of the new fiscal year.
These favorable market conditions should continue to drive solid booking and healthy pricing.
We continue to see strong booking momentum for next winter. As we’ve explained, we’re ahead in terms of booking curve, ahead of load factor, ahead in yields. So, we are pretty much confident about the fact that the Canadian airline sector continues to benefit from pent-up demand.
So, the increases in yield are still growing. And I could add with that that as pent-up demand is still fine [ph] and it will be for a couple of years, and with the supply-demand on balance, we think that yield could stay up for some years now -- from now.