RE:Here Are The Issues with BB In My OpinionThe problem is blackberry never diteched their ugly phone image until 1 month ago when they sold the hardware license and diteched onward mobility.
It confuses people including investors. You poll 10 random people and ask them what Blackberry does and I bet that 9/10 will say "they make keyboard phones". This was a big marketing blunder by idiott chen. He should have advertised to the world 4-5 years ago (start early) that BB was switching to sw. Putting out twitter post to your followers is not advertising. They needed to hire a marketing firm 4-5 years ago to come up with a smart way to change Blackberry pereception.
Even enterprise and other small businesses don't think about BB when they get hacked. Their first go to is crowdstrike or old players. Because the world is not sure what BB does. The sales team has to spend 90% of the budget educating a client that BB makes software now....that's inefficient and waste of funds/time. This is chen's fault. Many in execs team and mgmt tried to tell him that for 5-7 years but idiott was too busy collecting his salary and shares.
Moron thought if he shows he was good on books the analyst and market would reward him. for 9 years markets doesnt' care about earnings...they care about growth only!! by being stingy on marketing got him share price of $6.50 after 9 years...doesn't include inflation effects. With inflation we're around $5 compared to $11 in 2013. We are down 50% since chen took over. Moron should be jailed for fraud and collecting salary while screwing up shareholders and employees.