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Bombardier Inc. T.BBD.A

Alternate Symbol(s):  BDRAF | BOMBF | BDRBF | T.BBD.B | T.BBD.P.B | T.BBD.P.C | T.BBD.P.D | BDRPF | BDRXF

Bombardier Inc. is focused on designing, manufacturing, and servicing business jets. The Company has a fleet of approximately 5,000 aircraft in service with a wide variety of multinational corporations, charter and fractional ownership providers, governments, and private individuals. The Company designs, develops, manufactures and markets two families of business jets (Challenger and Global), spanning from the mid-size to large categories. The Company also provides aftermarket support for both of these aircraft, as well as for the Learjet family of aircraft. The Company's robust customer support network services the Learjet, Challenger, and Global families of aircraft, and includes facilities in strategic locations in the United States and Canada, as well as in the United Kingdom, Germany, France, Switzerland, Italy, Austria, The United Arab Emirates, Singapore, China and Australia. Its jets include Challenger 300, Challenger 350, Challenger 3500, Global 5000, Global 5500, Global 6000.


TSX:BBD.A - Post by User

Bullboard Posts
Post by jammerhon Apr 01, 2013 3:06pm
249 Views
Post# 21193503

Why It Isn't Outselling NEO/MAX

Why It Isn't Outselling NEO/MAX

CSeries isn't outselling NEO or MAX because it targets a smaller market niche than NEO and MAX.  The larger commercial jets generally referred to as "narrowbodies" is not just a single aircraft size or two like CSeries. It's a range of larger aircraft seating capacities encompassing roughly 150-to-200 seats or more. Another big reason is pricing. Bombardier isn't willing to give CSeries away in an effort to break into the production of larger commercial jets. On the other hand, Boeing and Airbus as the reigning encumbants in this market have the muscle and the commonality with other aircraft necessary to cut profit margins to the bone in an effort to make life harder for any new entrants. (apologies for the lack of paragraphing - this keyboard won't allow that function for some reason.) Boeing and Airbus will likely continue giving away NEOs and MAXs in an effort to discourage new entrants - at least until it begins costing them too much. On another score, as we've seen with Boeing's 787 an overstuffed orderbook can become a disadvantage should CSeries run into delays of similar frequency and magnitude.  Any contractual penalties may be costing that company dearly - even if we're not hearing much about it. CSeries orders will pick up once the aircraft starts deliveries. And when that happens Bombardier's main challenge will be ramping up production to meet demand.

Bullboard Posts