Corus Entertainment Inc. T.CJR.B

Alternate Symbol(s): CJREF

Communication Services

Corus Entertainment Inc. is a Canada-based diversified, integrated media and content company that develops and delivers brands and content across platforms. The Company operates in two segments: Television and Radio. The Television segment is comprised of over 33 television networks, approximately 15 conventional television stations, digital media assets, a social digital agency, a social media creator network, technology and media services, and content business, which includes the production and distribution of films and television programs, merchandise licensing, and book publishing. The Radio segment is comprised of around 39 radio stations situated primarily in high-growth urban centres in English Canada, with a concentration in the densely populated area of Southern Ontario. The Company's primary method of distribution is over-the-air, analogue radio transmission, with additional delivery platforms including HD radio, websites, mobile applications and podcasts.

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Corus Entertainment Inc.

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Post by PaceMakeron Mar 18, 2020 2:02pm

102 Views

Post# 30822535

Ratman, please explain to me the ads pricing mechanism.

I always thought that if there is an oversupply of anything on the market, producers of this “oversupply” would pay more to have their product selling better than competitors.
You’re saying that the consensus is the ad price would drop by 50%, why would that be?
The TV ads capacity is limited, isn’t it? Thus, if there are more guys asking for the same, the price should stay stable or even go higher. What is it that I am missing?
Have a good day.

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