Has there been any talk on margins?Hey folks,
Happy Monday! I am curious if anybody has seen any wording or anything in the past regarding margins?
Consumer vehicles is a price-point based industry for the most part, and margins can be very slim, but less so in the performance and heavy industries.
Now, uncommon sence would say that a Coil Driver system need only be cost competitive with the current gearbox/dual motor systems in order to win every single install because the performance gains will then be free to the customer at that point, and that is the point that I would like to see a margin in the 5-10% range(I know, that's sad, but likely realistic for consumer based market).
With patent protection, and a lack of competitive options, I would hope to see 30%-70% margins in the heavy truck, bus, and performance industries, but that is just my hopes with no actual basis to determine if it is reasonable.
Any thoughts on these numbers and if they have been reported in any way by the company? Sue seems to really have her stuff together, so I do believe there is potential for margin in the masses, and massive margin in the big stuff, but a billion dollars in revenue means very different things with 10% margin than with 12%, 20% etc.
Cheers!