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Bullboard - Stock Discussion Forum CI First Asset U.S. Tactical Sector Allocation Index ETF T.FUT

TSX:FUT - Post Discussion

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Post by BayWall on Sep 20, 2011 8:37am

Remo Ferri Group of Automobiles

FUTURA ANNOUNCES PARTNERSHIP WITH THE REMO FERRI GROUP OF AUTOMOBILES

The Futura Loyalty Group Inc. has partnered with the Remo Ferri Group of Automobiles, a nine-dealership enterprise with over 35 years of experience offering the most extensive selection of luxury, sport and quality automobiles in the Greater Toronto Area.

"We are very proud to be partnered with such an esteemed and well-known entity within the auto dealer sector as the Remo Ferri Group. They are a very sophisticated player in the sector who see value in our product offering and we look forward to working closely with them to ensure they maximize their return on the marketing investment they are making with us," said Mark Farrell, president and chief executive officer of the Futura Loyalty Group.

"We look forward to incorporating Futura's product offering into our marketing mix and believe that our customers will respond positively to this added benefit of buying or servicing a vehicle from one of the six dealerships that will be participating. We are always on the lookout for opportunities to add incremental value to our customer value proposition and see Futura as a good partner to help us in this regard," said Susan Ferri, vice-president of operations at BMW of Mississauga, part of the Remo Ferri Group.

Since launching its auto dealer strategy in March of this year, the company has signed contracts representing 69 dealerships representing most manufacturer brands in Ontario, Alberta, British Columbia, Quebec and Prince Edward Island.

Comment by bigops on Sep 20, 2011 10:29am
not only are they signing up new dealerships -- here is an example of them signing up one of the most exclusive and sophisticated dealership groups in Toronto -- these guys are buttoned down business people who would only sign on to the program if they knew (not felt or thought...but knew) that this sort of loyalty program would boost and maintain business -- kudos to mgmt for booking these guys.i ...more  
Comment by BayWall on Sep 23, 2011 11:34pm
The Remo Ferri Group are already a sophisticated player in the auto sector. That means their marketing is top notch. Marketing expertise comes from the car makers and Remo Ferri as a dealership. Customer service is exceptional. Now Futura comes along and can add more to the marketing mix.Futura is a "value added' reseller for the Aeroplan product. It's great to ...more  
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