Aimia going into the Automotive category in the US. So is Futura?
MONTREAL — Aeroplan operator Aimia Inc. is buying Excellence In Motivation, a privately-owned U.S.-based business loyalty solutions provider, for about $28 million US.
Quebec-based Aimia, the company behind the well-known Canadian loyalty rewards program, said Tuesday that the acquisition is part of its global growth strategy that includes investing in complementary companies and expanding its presence in the U.S. market.
“The transaction will strengthen Aimia’s presence in key vertical markets, including automotive, health-care, pharmaceutical, high tech and telecommunications,” the company said in a release.
“EIM is a great addition to the Aimia family as we continue to look for opportunities to increase our presence in the U.S. market,” added Rupert Duchesne, group chief executive of Aimia