Still hoping But still...Aeroplan could continue with Futura if it sees the restructuring as positive. If it reduces the credit risk Futura poses to Aeroplan, then the contract could continue. An if Futura wants to keep going in Canada, the deal with Aeroplan is critical.
Those who left Futura will help trim admin expenses. Streamlining operations elsewhere may help with further cost savings. Probably Futura Rewards program will have to be dropped. Anyways..
I still see plenty of opportunity in Canada. Not every retailer may wish to sign up with Aeroplan, but have to keep trying. Explaining advantages,etc. For those retailers who have their own loyalty programs, maybe make it easier to convert points to Aeroplan or vise versa. Points.com could facilitate that.
Here, Kal Tire wants to build a $25 million plant. They have 270 service locations throughout Canada. Super business for the Aeroplan program if they want. B2B. Tires for the farm and mining industry. There's plenty of opportunity here in own backyard for Futura to make it.
While the US offer good growth potential, lets keep the revenue generator going here to help the company get back on track. Maybe Aeroplan could buy a share of Futura or exchange for the $432,000 debt owing by Futura, and use it for it's own expansion into the US in the small to medium business categories.