RE: The Opportunity If anyone cares, Futura lost an Alberta car dealer. Now only 12 left. I think at least 6 left in Ontario and some lost in other provinces like BC.
And this was where the problem was. Does the Aeroplan program really work? Does it even have any place with car dealerships. Or was the program's full potential not realized due to marketing.
These are some of the questions management should ask before continuing forward in this industry category. Why was Aeroplan's performance less than expected in 2012.
I think it can be a success, but how the program is used in a dealershipo is the key. Simply offering $1 for $2 spent will not cut it. Nor will simply giving out 5000 miles per car purchase create any loyalty. There is a way to success. Lets see if management can figure it out in 2013.