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goeasy Ltd T.GSY

Alternate Symbol(s):  EHMEF

goeasy Ltd. is a Canada-based company, which provides non-prime leasing and lending services through its easyhome, easyfinancial and LendCare brands. The Company's segments include easyfinancial and easyhome. The easyfinancial segment lends out capital in the form of unsecured and secured consumer loans to non-prime borrowers. easyfinancial’s product offering consists of unsecured and real estate secured instalment loans. The LendCare operating segment specializes in financing consumer purchases in the powersports, automotive, retail, healthcare, and home improvement categories. The easyhome segment provides leasing services for household furniture, appliances and electronics and unsecured lending products to retail consumers. Its customers can transact seamlessly through an omnichannel model that includes online and mobile platforms, over 400 locations across Canada, and point-of-sale financing offered in the retail, powersports, automotive, home improvement and healthcare verticals.


TSX:GSY - Post by User

Comment by thinkyourmoneyon Aug 13, 2020 1:23pm
278 Views
Post# 31404203

RE:Like clockwork

RE:Like clockworkThis comment reaks of hypocracy.  I don't disagree with the fact you are a trader and not an investor.  I even got rid of all my GSY back in February and missed the big dive.  

The thiing I don't do is say I am doing it with a company that takes advantage of people by loan sharking.  If you are feeling so guiilty give your profits to charity.  Don't hypocritically say I think they are unethical and then cabbage the profits and run.

                                                         or

Understand this market segment.  The lenders that serve the secondary borrowing market are necessary.  There is a clear and defined market segment that needs their services.  It is an underserved market.  Because of "the  judgemental" many the regulators are all over companies like this.  They  have to do things absolutely correctly as they are monitored and audited regularly.

David Ingram has his character imprinted all over this company.  I have tried to folllow his money management teachings for decades.  He has the discipliine that I still struggle with.  That is one of the reason this is one of the great wealth compounding companies on the TSX.

Companies in this market segment are more in demand during times like now and this is the times when they flourish.  The more ethical and within the regulations that they operate, it seems the more money they make at times like these.  

I made a ton of money back in 2008 - 2011 in this industry...with another ethical company in this industry.

One more point about this style I would like to point out is that is short sighted.  To me I dodged the dip back in March due to a lack of investing discipliine rather than any insight that Covid 19 would do what it did.  The stock price pattern is actually that after earnings it will peak.  Then it will dip by day 4 to 7.  Then it will rise to closer to its true valuation within 3 to 4 weeks usually much higher than the initial peak.  By that time it is pretty clear how things will  be headed on the macro level for the next earnings report.

It is just easier to own it and enjoy receiving the increasing dividend year of year, in good times and in bad.

Sheesh ! 
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