The Grim Reaper......of stock price performance.
This stock's 52 week low is just under sixteen bucks. Give it a few more sessions now that the Easter break is just about over, and this stock will [easily] go even lower than that.
How can anyone possible eff up a business that involves dead people [i.e. for which there is pretty much a never ending supply] well the answer is: this team has found a way!
I just hope they don't take your capital "to the grave".