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UrtheCast And Pepsi(R) Partner To Create An Epic Film Adventure For The New Pepsi(R) Challenge?
Canada NewsWire
VANCOUVER, May 12, 2015 /CNW/ - UrtheCast Corp. (TSX:UR) ("UrtheCast" or the "Company") announces that footage captured from its two cameras aboard the International Space Station will be incorporated into a first-of-its-kind short film for the 2015 Pepsi(R) Challenge™ global campaign. Challenging live production conventions, UrtheCast's Ultra HD video of worldwide locales will help to make this an unprecedented brand partnership, which combines the worlds of technology, music, film production, and storytelling like never before.
"The Pepsi Challenge has hit a trifecta by bringing these worlds together - space tech, music and film production - and we're thrilled to be a part of it. This is a prime example of the types of collaborations that UrtheCast is working toward," explained UrtheCast's Chief Executive Officer, Scott Larson. "We couldn't have asked for a more rewarding experience as our first brand partnership. Already we've learned a great deal about how far we can push the technological limits of filming from space. The steps we're taking today mean great things for our customers and upcoming web platform."
"On one level, the ambition of this short film is mind-boggling because it's an original screenplay that features real-life footage shot from outer-space," said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group. "But, having visionary creators, cutting-edge technologists like UrtheCast and an iconic artist like Usher make it a realistic, exciting collaboration across tech, film, music and pop culture."
To be released this fall, the short film will be shot from multiple locations and perspectives - both on Earth and in space. Designed to unite and inspire generations around the world as part of the #PepsiChallenge, Pepsi will invite consumers to participate in this unique film phenomenon. Filming will take place in more than 10 countries across four continents where thousands of consumers will join together to be filmed by UrtheCast's proprietary HD video camera - permanently and impressively leaving their mark on history as part of this once-in-a-lifetime experience.
For more information about the Pepsi Challenge and upcoming film, please visit
www.pepsichallenge.com.
For more information on UrtheCast visit our website at
www.urthecast.com.