RE:why pay a dividend now ??hmmm, I was kind of suprised myself. When I first bought into ARD from what I recall they started off with a .005 dividend, that did not last lomg they they cut it.
Unless they expect to make a larger , and I mean larget net profit, I cannot see the dividend to last, maybe this was more of a special dividend at least that how I am viewing it.
Maybe they expect that there new Ebook to generate some good sales, lets hope anyway !!!!
Warren