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Intertainment and Digifonica to Power Next Generation of Internet Telephony
IntertainmentMedia Inc. (TSX VENTURE: INT) ("Intertainment") and DigifonicaInternational Inc. (TSX VENTURE: DIL) ("Digifonica"), announced todaythat, subject to TSX Venture Exchange approval, they have entered into anon-binding letter of intent (LOI) to offer Intertainment's proprietaryfeature rich Softphone interface with Digifonica's proprietary managedservice delivery architecture to provide a fully integrated Internettelephony, IMS, SMS, Managed Content Delivery, Multimedia and other nextgeneration telecommunications white-label solution for subscriber basedsocial networking and commercial and community based affinity partnersworldwide.
Underthe terms of the LOI, Intertainment will provide fully customizedversions of their "Itibiti" Softphone client offering subscribers with adesktop interface that enables them with the ability to place andreceive text messages, peer to peer and regular telephone calls on-netto other subscribers, and off-net to virtually any fixed, satellite ormobile communications customer world-wide. In addition, the Softphoneinterface provides access to common features of the affinity partnerswebsite and the ability to support ad-based revenue generation, offeringIntertainment and Digifonica with greater revenue opportunities thatcan, in part, be returned to the affinity partners in the form of higherroyalties, or directly to the subscribers in the form of subsidizednational and international calling.
David Lucatch, President andCEO of Intertainment comments, "Intertainment has had a tremendousamount of initial response from the international business community forits Itibiti Softphone product, which allows companies to create afeature rich, interactive desktop environment to share with itscustomers. The addition of the Digifonica platform allows the program toexpand globally, and provides an opportunity for Intertainment toshowcase its programs around the world".
Colin Tucker, Chairmanof Digifonica further comments, "Promoting Intertainment's Softphonesolution further compliments the value proposition Digifonica offers tolarge-scale social networking and commercial and community basedaffinity partners and provides Digifonica with a client based technologysolution that further emphasizes Digifonica's commitment to providingworld-class end-to-end solutions".
ABOUT INTERTAINMENT
IntertainmentMedia Inc. is a conventional and new media company with an experiencedand innovative team of professionals focused on delivering leading edgetechnology and marketing solutions.
Intertainment develops andinvests in strategic programs that enable clients to increase theirbranding and loyalty relationships with their consumers while focusingon increased revenue generation.
Intertainment delivers highvalue content, traffic management and advertising solutions through itsowned and investment properties, which include, Eye Rock Digital ( www.eyerockdigital.com ) No Good TV ( www.ngtv.com ), Trooker Inc. ( www.trooker.com ), and Itibiti Inc.
IntertainmentMedia Inc. is headquartered in Richmond Hill, Ontario, Canada. Thecompany is listed on the Toronto Venture Exchange (symbol: INT).
ABOUT ITIBITI SOFTPHONE INTERFACE
Intertainment'sItibiti platform allows affinity partners to provide subscribers with acompletely customized desktop experience including; IP Telephony,video/multimedia on demand, instant messaging, SMS, integrated in afeature rich interface that includes a mini web browser which can beutilized to create active links to the affinity partners web pages,providing information and outside services and a complete advertisingand marketing platform for revenue generation.
ABOUT DIGIFONICA
Digifonicais a leading, global provider of advanced next generation Internettelephony, IMS, SMS, Managed Content Delivery and Multimedia servicesand solutions that enable partners to connect consumers with every majorfixed, VoIP, Mobile and Wireless carrier in the world.
Digifonica'sadvanced white-label managed delivery framework supports amulti-currency, multi-tiered billing platform, enabling partners todeliver advanced next generation solutions in the currency and rates andpackages of their choice, while Digifonica's patented-pending VoIPframework and technologies ensure the highest possible quality ofservice (QoS) low cost international calling rates and ability tosupport short code dialing such as 411, E911, 999 and 112 emergencyservices. Delivering solutions through value-added partnerships enablesDigifonica to focus resources on designing and building more advancedconsumer-driven technologies, while freeing our partners to focus ontheir expertise in marketing and selling solutions to consumers. TheCompany currently delivers scalable, resilient Internet telephonysolutions to clients worldwide, through their network operations anddata centres in Canada, US and Europe.
This news release containsforward-looking statements that involve risks and uncertainties. Suchforward-looking statements or information are based on a number ofassumptions that may prove to be incorrect. Although Digifonica andIntertainment believe that the expectations reflected in suchforward-looking statements are reasonable, undue reliance should not beplaced on such forward-looking statements because Digifonica andIntertainment cannot give assurance that such expectations will prove tobe correct. Forward-looking statements or information are based oncurrent expectations, estimates and projections that involve a number ofrisks and uncertainties, which could cause actual results to differmaterially from those anticipated by Digifonica and / or Intertainmentand described in the forward-looking statements or information. Theforward-looking statements or information contained in this news releaseare made as of the date hereof and Digifonica and Intetainment do notundertake any obligation to update publicly or revise anyforward-looking statements or information, whether as a result of newinformation, future events or otherwise, unless so required byapplicable laws.