The advantages of competition
I'm not worried about competition, especially in a nascent field needing to be known. Insofar as DM can generate/maintain an edge, it will do well. At one point it may make sense for them to spin off Medicall or sell it to competition (i e. if the likes of Bell wanted in but didn't want to develop the tech from scratch) if it has a strong platform but struggle to compete with higher profile businesses... For those interested, here's a quick read on advantages of competition: https://www.marketing91.com/benefits-of-competition/