If DM would have an inhouse PR proDM misses the chance to use the Ai hype to communicate their stock and their products too.
If DM would have a strategic PR approach and an professional PR staff with an own budget and the fully support of DM managment, e.g. they would have recognized the Blackrock Ai event:
" ... We introduce an overweight to AI-related equities in the developed markets and that spans sectors. Our tilt toward quality already captures AI beneficiaries. ..." (https://www.blackrock.com/us/individual/insights/blackrock-investment-institute/outlook)
And this just one big expample for missing the Ai stockmarket trend and communcation chance.