Toronto, Ontario--(Newsfile Corp. - February 22, 2024) - Datametrex AI Limited (TSXV: DM) (FSE: D4G) (OTCQB: DTMXF) (the "Company" or "Datametrex") is pleased to announce a partnership agreement with CBM Entertainment ("CBM"), a Vancouver-based entertainment company. This one-year agreement, effective from February 16, 2024, will feature the integration of Datametrex's AnalyticsGPT software into CBM's marketing strategy, specifically targeting their K-pop artist roster and related events.
This collaboration aligns with Datametrex's strategy to enhance marketing approaches using AI technology, initially outlined on February 5, 2024. The implementation of AnalyticsGPT is expected to refine CBM's marketing efforts, offering insights into audience preferences and market trends. This technology will assist CBM in creating more targeted marketing campaigns, optimizing promotional efforts for K-pop events in North America, and potentially increasing audience engagement and event attendance.
CBM Entertainment, recognized for its work with K-pop icons such as Rain, DJ Doc, and K-Tigers, brings extensive experience promoting top-tier K-pop talent. The integration of AnalyticsGPT will enable CBM to tailor promotional activities to the tastes and preferences of K-pop fans, potentially increasing audience engagement and event attendance.
The Global K-pop events market, valued at $8.1 billion in 2021, is projected to reach $20 billion by 2031, growing at a CAGR of 7.3% (source: https://finance.yahoo.com/news/global-k-pop-events-market-120300418.html). This significant growth highlights the rising popularity of K-pop in North America and the potential for innovative marketing strategies in this expanding market. The partnership between Datametrex and CBM Entertainment taps into this burgeoning industry, positioning them to capitalize on the increasing demand for K-pop content and experiences.
Charles Park, CEO of Datametrex, expressed his enthusiasm: "We're thrilled to partner with CBM Entertainment. Leveraging AI and AnalyticsGPT in K-pop marketing opens up new avenues for creativity and effectiveness in reaching audiences. This partnership marks a significant step forward in our journey towards innovative marketing solutions."
Mark Lee, President of CBM Entertainment, also shared his perspective: "This partnership with Datametrex introduces a new era of marketing for us. By integrating AI technology, we're looking forward to elevating our approach to promoting K-pop artists and events."