And Now ... For Something Completely DifferentNACS/Convenience Matters Podcast from February 19, 2024:
“Will Digital Coupons Revolution the C-Store Industry? Episode 428
Jeff Lenard hosts Sam Jonas, CEO & Co-Founder, NDAA Services. Some interesting points at the following times. The last one noted below at around the 20 minute mark is really interesting.
- 7:50 Major Players
- 10:20 C-Stores can influence purchases real-time
- 11:30 C-Stores w/Digital Fuel Pumps can push QR 8112 adverts/coupons to the Fuel Pump Screen
- If the Customer has a Digital Loyalty program in their wallet, the offers can be customized
- North American Convenience stores do 160 million transactions per day and of those, 100 million transactions are in-store (not just at the pumps). The C-Store can influence the wallet based customer at the fuel pump (or in the store)
- 20:20 What’s being developed is Connected Car Commerce via ApplePlay or the Android equivalent within the car. This can influence the driver where to buy gas, where to charge their EV, where to buy food or other products/services.
Worth the listen.
WebLink to the Podcast:
https://conveniencematters.com/episode/428-digital-coupons/ Cheers and stay informed, jdfm22