NR - sales team 2022-01-28 09:30 ET - News Release
Mr. Kyle Hall reports
INEO EXPANDS MEDIA SALES TEAM, EXTENDING ITS GEOGRAPHIC REACH TO NEW MARKETS
Ineo Tech Corp. has added multiple new sales representatives to its growing media sales team. The new sales personnel will expand Ineo's media sales team's reach to new media markets. These new representatives, along with the installation of new locations, which is expected to increase in 2022 as larger retailer partnerships enter maturity, will be a catalyst for increasing advertising revenue growth in the immediate future.
Ineo's current strategy for advertising sales is a multichannel approach. The company utilizes direct sales, media agency relationships and programmatic partnerships to fill its advertising inventory on the patented Ineo Welcoming System digital display screens located at the front entrance of retail stores. In the current quarter, all three channels have contributed to Ineo's advertising revenue. The company also supports its large retailer partners who place their own advertising on the Ineo Welcoming Systems located in their stores and pay Ineo a monthly software-as-a-service (SaaS) fee.
"Digital out-of-home (OOH) advertising is one of the fastest-growing areas in advertising and Ineo is the leader in placing digital display technology into retailers," stated Kyle Hall, chief executive officer of Ineo. "Earlier this year we hired an industry veteran, Frank Halbach, to lead Ineo's media sales team and we are already seeing the results of executing on the company's advertising strategy. The hiring of additional media sales reps will allow us to extend our reach and influence into key media buying communities in Canada and the U.S."
"I have been extremely happy with the interest advertisers have had in the Ineo media network and expanding the advertising sales team is the next step in turning that interest into revenue," said Mr. Halbach, Ineo's managing director of media sales. "Across the advertising industry more companies are moving significant portions of their advertising budgets to out-of-home and particularly into providers such as Ineo who can give precise measurement of audience metrics and deliver demographic targeting to brands. This, along with our other data points, gives us confidence to expand our team and be ready for the large retailer partnerships the company is working on."