RE:RE:RE:RE:RE:RE:RE:T/A SAYS 38 CENTS SIGN will be inserting software programmed to customers' specifications into the prototypes. Additional field testing will include weather tests to ensure that the unit functions perfectly within a range of -40 Celsius to +85 Celsius, digital signage content management, etc.
iSIGN's Smart Player is a first for the digital signage industry. It combines digital signage and mobile messaging with real-time measurement of shopper responses, delivered in a unique and exclusive cost-effective solution that distributes marketing messages to digital screens and mobile devices, mobile or stationary, simultaneously in preset proximity ranges to the unit's location. Addition, the Smart Player includes an option for wireless connectivity through iSIGN's partnerships with Verizon and TELUS in the United States and Canada.
The Smart Player combines the capabilities of the traditional digital player, the management and distribution of content and scheduling of advertising campaigns on digital signage, with all the features of iSIGN's proven and reliable Smart Antenna. iSIGN's Smart Player can be used in either an individual or networked digital signage environment. The Smart Player, as does the Smart Antenna, includes video and all graphics capabilities and more than doubles the mobile device outreach. The result of the increase in the ability to contact mobile devices is an estimated tripling of the data gathering ability of each device.
Each Smart Player can manage content on two digital signs, while managing and delivering messages to all mobiles devices within proximity to the unit. The Smart Player will gather customer interactions for real-time or future analysis.
"Essentially, the Smart Player's advantage boils down to greater content support regardless of weather conditions, which is the perfect solution for outdoor kiosks for quick service restaurants, convenience stores and gas stations," said Alex Romanov, iSIGN's Chief Executive Officer. "Our client's overall costs will be lowered due to fewer hardware components, wireless connectivity, reduced wiring costs and installation time. The single-unit hardware can more easily and quickly be incorporated into larger networks with greater data-gathering capacity. All of which will help improve our clients' ROI per location."
"Furthermore, the Smart Player is unique in that it allows for outdoor installation and wireless connectivity, neither of which are offered by existing digital players, while still being perfect for any in-store and in-mall installations," added Mr. Romanov.
Greater data capturing abilities and increased advertising capacity can now be integrated for fast, economic and scalable network expansion anywhere for small or large chains.