2 news releases this weekand the market says WDGAF..... drill results are only thing it cares about. If you aren't gonna spend money on real marketing and only going to do things organically, this is what we get. I know the old skoolers pound their fists and say, this is how it should be done but it's a new age fella's.
PS.... The Steve Darling fluff piece is not marketing IMO.