Post by
caretired1 on Oct 11, 2023 8:22pm
From the Marketing group at Indiva
This is our Pearls Blue Razzleberry, and it's a bit of a phenomenon.
Since March of 2023 it has been the #1 selling edible in Ontario by units and since April 2023, it's been the #1 selling edible in Ontario by dollars, as well. Also, for the last three months (Jul/Aug/Sep 2023) Pearls Blue Razzleberry has been the #2 most sold item across ALL CATEGORIES in Ontario, by units. We think that's pretty impressive.
We suspect that by the end of this month, or perhaps next month, Blue Razzleberry will lead the way to the Pearls brand becoming the #1 brand of edibles in Ontario, by both value and volume.
Elsewhere, the story is similar. In BC, Pearls Blue Razzleberry was the #1 best selling edible by units for four consecutive months between April and July 2023. In August 2023, Blue Razzleberry was a close second to another Pearls sku, Blackberry Lemonade, so I guess we're ok with that, lol.
So, what's its secret?
No secret, really. I think great products don't do one or two things really well, they tend to do several things better than most. Pearls as a whole are great because they jam a LOT of minor cannabinoids into each tube of five Pearls, and those five equally dosed gummies deliver a fantastic micro-dosability benefit. Combine that with a unique pack, a great price, and arguably the best taste and texture in the business, and you have a product with a rocket strapped to its back. CBG is also pretty hot right now and for fans of CBG we believe Pearls is their delivery system of choice.
Having said that ... if you like CBG, why not check out our 25CT Pearls CBG Marionberry? It's on flow-through in Ontario but available as a general list item in most other provinces. It offers 10mg CBG and no THC for those who want CBG and nothing else. Oh, what's that, you say? A unique SKU that no one else offers, that's at a great price, from one of the top brands in all of edibles (soon to be THE top brand in all of edibles), is sold on FLOW THROUGH? Yep. But that's a rant for another day.
Comment by
nedstar71 on Oct 12, 2023 12:02am
Pearls are the best edible in the market by far without question so their rise is not a surprise. Nice variety of indica, sativa and cannabinoid combos and every flavour is great. This is the kind of product that's a cut above and will be taking market share from others, including Wana, in a big way imo.