RE: RE: RE: Unless
Campaigns for Days Inn
•Days Inn campaign ran for 21 days total during August & September 2010
•Click-through-rates were 10x the industry standard based on highly targeted media placement
•13% of users clicked-to-call the reservation line
•16% click-to-web to find out more information
•The ad spend resulted in $2 of revenue for each dollar spent on the campaign