Yes there was a rush; like a square wheel versus a round one This Companies "ideas " ? are already years behind all the currently functioning and "household " name brand or World dominating Corporations.
A " No-Name " brand using their very own , UNKNOWN crypto currency that people who work hard for their weekly paycheque of real Worldwide accepted currency , are not going to transfer it into some worthless fake money that NO Bank would ever give you a penny for if this little Company happened to disappear.
Have there been any high technology breakthroughs that transformed the Square wheel to the Market here ? Absolutely not !!
Followers will always continue to be just that " followers " and this one seems to be on a very limited budget.