We may need a buyout/takeover to get this thing rolling!Sirona has limited capabilities(and too much pride and inexperience) to pull of a mega deal(just my opinion of course) to launch a successful product.
We need a big player who has money and smarts and insights to get these products to market.
Sirona has been fumbling along for over a decade now and don't have a grip on a sense of urgency. We need to strike while the iron is hot!
As far as Bieber is concerned, well, I should keep my opinion to myself least I place some illusionary trust in that situation. Anybody with the right capability would have had a plan long before today(again just my humble opinion from all my years of business experience).
A buyout/takeover starting at $1.00 minimum, hopefully a lot more. We have to realize that anyone interested would see that Sirona is just a fledgling and needs a heap of help.
Good luck to all and hopefull your dreams will become real.
BeAlert