RE: RE: RE: Control of Brazil's Fertilizer market"Commenting, president and chiefexecutive officer, Cristiano Veloso, said: "We congratulate Agroconsultand our vice-president, operations, Mauricio Sampaio, for developingthis ingenious strategy to introduce ThermoPotash to the Brazilianmarket, which will create a true win-win-win for farmers, blenders, andAmazon and our shareholders. The incorporation of ThermoPotash into NPKformulations will virtually eliminate adoption risk for farmers, andwill reduce costs and increase flexibility for blenders, thereforesecuring strong prices for our proposed product. This strategy takesadvantage of long-standing price inequalities in component prices forboth nitrogen and phosphate, providing blenders with a new potashproduct that allows them to optimize use of the most economical nitrogenand phosphate components. Delivery-adjusted sales price will become thebasis of our upcoming preliminary economic assessment."
Very easy to sell to farmers, virtually eliminates the need for an expensive marketing campaign to sell a new product, still if they want, AMZ can still decide to market a higher margin pure slow release fertilizer for a niche market...later...