Post by
materialsgirl on Apr 07, 2017 10:01am
Poor marketing is reason for the dreadful price performance?
When the share price of a small company flounders for several years the underlying cause is sometimes that the CEO and management fail to properly explain their story and fail to spread the word.
Many bloggers here have complained about the lack of publicity and lack of promotion of the shares.
I disagree wholeheartedly.
In fact, AXY is very good at telling great stories. It always makes ones' mouth water (each Quarter) when you read about the amazing plans for the future. They tell an excellent made-up story. In the Donalds words, their press releases are simply fake news. What they say does happen in terms of opening new facilities but their teasing about future robust financial performance has been 100% fake for years and years.
My point is that spreading their fake news more widely would not accomplish much. The reality of past performance would simply make wise investors and funds laugh and laugh and laugh.
The company needs just one thing; good execution, That is it.
If there was an award for Fool of the Year I would nominate Ross Beaty