CONSUMER ELECTRONICS SHOW — Seagate Technology plc (NASDAQ: STX)
today announced, its next-generation, networked home storage solution, Seagate®
Central shared storage, the first storage device to feature a Smart
TV app for access to files on the big screen. A CES
2013 Innovations Honoree, Seagate Central delivers automatic backup
for the entire home, access to digital movies and music from networked
devices, as well as remote access from outside a home network. Seagate
has also taken a new step in making Central storage a low-profile
horizontal design, which takes cues from home entertainment and looks
great in any living room.
![Organize your home with Seagate Central shared storage (Photo: Business Wire)](http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=352942&vid=4)
Organize your home with Seagate Central shared storage (Photo: Business Wire)
Simple, Central – Multi-Computer Backup
Seagate built this product for simplicity. By focusing on the number one
need for homes with more than one computer, Seagate designed an easy,
centralized backup for each computer in the home, regardless of
operating system. Seagate retooled the software and user experience for
the Seagate Central shared storage so that it seamlessly provides a
backup for each system on a home network, even in a mixed platform
environment of Windows
OS and Mac
OS X computers. In addition to automatic and continuous backup of
all the computers in a home, Seagate Central can also backup photos and
videos directly from Facebook, a feature first introduced in the
award-winning Backup Plus line of external drives.
“This is the ideal backup solution for the family of today, who
increasingly have multiple computers, tablets and smart phones,” said
Scott Horn, vice president of marketing at Seagate. “We focused on what
would make Central easy to use in a home setting. Consumers will find
Central storage is easy-to-use as a backup solution with great-looking
apps that deliver access to people’s content from the world’s most
popular mobile devices, as well as Samsung Smart televisions and Blu-ray
players.”
A recent study from Parks Associates found consumers keep content in a
wide variety of places including sites like Facebook. The average
broadband household has 8% of their music, video, and photo content on
social networking sites.
“Consumers are looking for storage solutions that help them consolidate
and safeguard the content they’ve got scattered across a growing number
of places,” said John Barrett, director of Consumer Analytics at Parks
Associates. “Young consumers in particular do not have central
repositories of content but rather many places where content naturally
ends-up as a result of their media habits.”
Enjoy Your Movies and Music
In addition to its primary role as a total home backup device to
organize content in one location, Central storage is also designed for
easy media streaming. Once all your files and rich media are safely on
the drive, Central storage organizes the content for you according to
media type, such as videos, pictures, music and documents. Seagate then
makes it easier than ever before to access entertainment and documents
by providing free apps for Samsung
Smart TVs and Blu-ray players, as well as Apple®
iOS devices, Amazon
Kindle HD and Android mobile devices. Central is DLNA
certified and also works with Apple®
AirPlay®, which means nearly any network-connected device
can connect to it.
New App, New Look,
The newly designed Seagate Media app, available for Android, Kindle Fire
HD and Apple iOS, delivers a seamless, user-friendly experience for
accessing, downloading or sharing files from Seagate Central shared
storage. The experience is the same within the network or connecting to
Central storage remotely. Files are easy to enjoy through the visually
appealing app interface. Everything is organized by category as well as
folder view. The Seagate media app and Seagate Central storage will
ensure that you always have access to the files you need when you need
them.
Pricing and Availability:
Seagate Central Shared storage will be available in March of this year
for the following MSRP(s) of 2TB, $189.99; 3TB, $219.99; 4TB, $259.99.
About CES Innovations Awards:
The prestigious Innovations Design and Engineering Awards are sponsored
by the Consumer Electronics Association (CEA)®, the producer
of the International CES, the world’s largest consumer technology
tradeshow, and have been recognizing achievements in product design and
engineering since 1976.
About Seagate
Seagate is a worldwide leader in hard
disk drives and storage solutions. Learn more at http://www.seagate.com/
©2013 Seagate Technology LLC. All rights reserved. Seagate, Seagate
Technology and the Wave logo are trademarks or registered trademarks of
Seagate Technology LLC or its affiliates in the United States and/or
other countries. All other trademarks or registered trademarks are the
property of their respective owners. When referring to drive capacity,
one terabyte, or TB, equals one thousand billion bytes. Your computer’s
operating system may use a different standard of measurement and report
a lower capacity. In addition, some of the listed capacity is used for
formatting and other functions and will not be available for data
storage.
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