Hybrid Paytech (Freeport Capital Inc) appoints OgilvyAction Montreal as their communications agency to suppport the roll out of their mobile payment solution
MONTREAL, Feb. 1, 2013 /CNW Telbec/ - Freeport Capital Inc. (CNSX:FAS)
Following the collaboration of two technological leaders, Hybrid
Paytech and Zebra Technologies Corporation (NYSE:ZBRA) in 2012, it was announced today that OgilvyAction Montreal
has been appointed as the Agency to drive the communications for
Hybrid's innovative mobile payment technology solution. This remit
includes, but is not limited to the brand positioning; roll out into
the digital arena, PR activation and more. Both companies are based in
Montreal but share the common mandate of being global leaders in their
respective fields. OgilvyAction will be calling on the power of their
network to support in every appropriate discipline to ensure that this
revolutionary technology maintains the success and accolade that it has
already achieved.
In response to the announcement Massimo Barone - Chairman FREEPORT
CAPTIAL INC (CNSX:FAS) stated that he was "delighted by the partnership
as Ogilvy is an expert in building brands that thinks globally and acts
locally". In response Jean Louis Gusiew, Managing Director,
OgilvyAction Montreal expressed how "he was exceptionally excited by
the challenge, Hybrid a key player for mobile payment, a visionary
company. This truly will be a great fit for both of us".
About Freeport Capital
First Equity Strategy LLC (DBA; Hybrid Paytech) is a subsidiary of
Freeport Capital Inc. Based in Montreal, Canada; Hybrid Paytech is a
technology leader in the mobile payment space for EMV, Credit and Pin
Debit acceptance offering an Enterprise Ready Platform (ERP) enabling
Processors and Acquirers with quick merchant adoption solutions. With a
global footprint, Hybrid Paytech is an enabler of easily deployable
payment systems for Smartphones, Tablets, PDA's focusing on encryption
and authentication for merchants in the Fleet, Delivery, Logistics,
Transit, Government, Hospitality and on the go Retail industries.
About OgilvyAction
OgilvyAction is the global brand activation network of The Ogilvy Group.
With its 82 offices and 2000 people, OgilvyAction delivers a broad
range of services including experiential marketing, shopper marketing,
trade marketing and promotional services. Supporting each of these is a
capability in field marketing, digital activation, retail design and
analytics that builds brands by creating purchase behavior. The
agency's client portfolio features Fortune 500 Blue Chip brands and
some of the most innovative marketers around the world. OgilvyAction is
part of the WPP Group, the world's largest communications services
organizations (NASDAQ:WPPGY) (www.wpp.com.)
www.ogilvyaction.com
The Canadian National Stock Exchange (CNSX) has not reviewed this news
release and does not accept responsibility for its adequacy or
accuracy. This news release does not constitute a solicitation to buy
or sell any securities in the United States
SOURCE: FREEPORT CAPITAL INC.
Freeport Capital Inc. (CNSX:FAS)
Mr. Michele Tasillo (514) 394 5200 mtasillo@hybridpaytech.com