The chatter around the “Voice of the Customer” continues to get louder.
Brands use social media listening tools, customer satisfaction surveys,
and focus groups to capture customer thoughts, expectations, likes and
dislikes. Unfortunately, much of this conversation gets lost in
traditional company silos, making it a challenge for brands to really
listen to customers, and then engage with them meaningfully at the time
and place that makes the most sense.
The April edition of TeleTech’s CExpress
newsletter explains why companies should lend an ear to the voices
that matter most and how Voice of the Customer (VoC) programs can drive
superior customer experience.
TeleTech’s April CExpress includes:
-
The Top
10 pieces of advice from voice of the customer leaders, including
Forrester Research
-
Rankings on the best and worst companies according to how they meet
customer needs, according to the 2013
Temkin Experience Ratings
-
A webinar on how to use “Voice
of the Customer” to shift corporate culture
-
An article on how to use your customer
experience goals to shape your VoC program
-
A resource
library full of Net Promoter® methodologies to establish your own
VoC programs
-
An infographic
to make surveys more engaging when capturing customers’ thoughts
The CExpress newsletter is published 12 times a year and is designed to
inspire customer experience excellence. Each issue contains the best
customer-centric thought leadership and in-depth research articles. Sign
up to have the publication delivered right to your inbox.
ABOUT TELETECH
For 30 years, TeleTech
Holdings, Inc. (NASDAQ: TTEC) and its subsidiaries have helped the
world’s most successful companies design, enable, manage and grow
customer value through the delivery of superior customer experiences
across the customer lifecycle. As the go-to partner for the Global 1000,
the TeleTech group of companies delivers technology-enabled solutions
that maximize revenue, transform customer experiences and optimize
business processes. From strategic consulting to operational execution,
our more than 43,000 employees drive success for clients in the
communications and media, financial services, government, healthcare,
technology, transportation and retail industries. Through the TeleTech
Community Foundation, the company leverages its innovative leadership to
ensure that students in underserved communities around the globe have
access to the tools and support they need to maximize their educational
outcomes. For additional information, please visit http://www.teletech.com.
